Given Whitecap’s regional coverage, we were appointed to undertake an analysis of opportunities and demand, with a particular focus on the current Combined Authorities. This included data analysis, as well as qualitative insights and interviews with regional decision makers. The output provided a series of proposition recommendations and market strategy options for the university.

“Whitecap’s active involvement in key regional economies made them a natural fit and provided an additional layer to support analysis, insights and to informing strategic thinking and direction of travel. They were able to provide a coherent framework to support the Open University in developing approaches for expanding its reach in regions across England. The delivery of multi-layered quantitative and qualitative insights, as well as drawing on previous experiences, provided a solid basis from which to develop thinking. The discourse throughout the project between the Whitecap and OU teams was invaluable and conversations were conducted in an open manner with constructive challenge and provided an additional and independent lens when shaping plans and recommendations.”
Viren Patel, Director Business Development Unit, The Open University