DPR is a technology provider with a long-established presence in the UK mortgages, loans and savings markets, and a strength in various specialist lending markets.
DPR works for approximately 40 clients across the UK financial sector. Whitecap worked with the senior team at DPR to help plan and deliver the relaunch of its savings proposition in 2019. We provided marketing strategy and planning support, helping provide clarity on the overall external positioning of the new savings proposition(s) as well as specific target markets.
“Whitecap know our market well and they were able to quickly drop in as part of the DPR team to help us deliver a business critical launch to a high standard, within tight timeframes. Their knowledge of our sector and deep experience in marketing strategy enabled them to provide challenge and support in equal measure.”
Nick Lawler, Head of Sales & Marketing, DPR
”Their knowledge of our sector and deep experience in marketing strategy enabled them to provide challenge and support in equal measure.”
