There is reason for optimism for businesses in Whitecap’s home city of Leeds and the surrounding region with the news that…
Innovation is about finding a better way of doing something. It’s different to invention, which relates to creating things. It’s also…
There’s no doubt about it, the influence of the Chief Financial Officer (CFO) is growing and has been for some…
Many businesses face regular challenges of some form or another. Some are extreme and very rare, for example the unexpected…
Let’s start with a simple question – what is ‘Content Marketing’ and is it different from things like ‘Inbound Marketing’…
A summary of the Whitecap, Barclays & Microsoft event hosted in Leeds on Thursday 19th June 2014: Last week saw Whitecap…
Julian Wells debates the merits of loyalty schemes for companies to attract and retain business. Recently I went to an…
A few months ago I went to a strategy seminar at a well-known university business school. Having studied strategy at…
PRESS RELEASE 4/6/14 Leeds strategy consultancy celebrates two years in business The Leeds-based strategy consultancy, Whitecap Consulting, is celebrating the…
Strategy might be one of the most used and abused words in business, but as a process, it’s vital for…
PRESS RELEASE 22/5/14 Yorkshire businesses encouraged to look to future Business leaders in Yorkshire are being invited to ‘Explore the…
Guest blog from Martin O’Toole of Fist of Fury: Over the past few years, I’ve been introduced to some great marketing ‘gurus’…
This article was originally published on thebusinessdesk.com on Monday 19th May 2014 – click here to view it. YORKSHIRE-based Costcutter Supermarkets Group is…
It’s been the subject of boardroom debates and a bone of contention for ownership in organisations for nearly twenty years,…
This is the third in a series of three articles looking at the issue of trust in financial services. The…