Nostrum appoints Whitecap to develop marketing strategy
Nostrum Group, the software provider based in London and Harrogate, has appointed Leeds-based strategy consultancy Whitecap Consulting to support the development and…
Nostrum Group, the software provider based in London and Harrogate, has appointed Leeds-based strategy consultancy Whitecap Consulting to support the development and…
Richard Coates, Managing Director of Whitecap Consulting, talks about the challenges of developing and implementing strategy within a business. Strategy development…
The 2014 Institute of Directors Annual Convention on Friday 3rd October had much more of a theme around growth, innovation…
Richard Coates, Managing Director of Whitecap Consulting, discusses the importance of strategy alignment – something that is core to Whitecap’s proposition….
Guest blog by Richard Carter, CEO of Nostrum Group: We were interested to read some recently published research from Ofcom…
In search of game-changing new ideas, many companies are broadening their quest for growth-driving innovation beyond their internal R&D efforts…
It’s unlikely to feature in a list of the sexiest topics for executives, but consistency in the customer journey is…
Whilst innovation is often thought of as a creative and entrepreneurial process, an analysis of successful innovation in a corporate…
There is reason for optimism for businesses in Whitecap’s home city of Leeds and the surrounding region with the news that…
Innovation is about finding a better way of doing something. It’s different to invention, which relates to creating things. It’s also…
There’s no doubt about it, the influence of the Chief Financial Officer (CFO) is growing and has been for some…
Many businesses face regular challenges of some form or another. Some are extreme and very rare, for example the unexpected…
Let’s start with a simple question – what is ‘Content Marketing’ and is it different from things like ‘Inbound Marketing’…
A summary of the Whitecap, Barclays & Microsoft event hosted in Leeds on Thursday 19th June 2014: Last week saw Whitecap…
Julian Wells debates the merits of loyalty schemes for companies to attract and retain business. Recently I went to an…