Why your market segmentation must focus on the centres, not the edges
Market segmentation is one of the most powerful tools in the B2B sales and marketing toolbox. If done well, it…
Market segmentation is one of the most powerful tools in the B2B sales and marketing toolbox. If done well, it…
This is the first in a series of three articles looking at the issue of trust in financial services. The…
Recent results on the field at Manchester United under new manager David Moyes have left much to be desired, but…
Since the credit crunch we’ve all seen a few false dawns, but now the numbers over a longer period are…
There are many advantages to being an established organisation in a mature market. A strong brand can yield stable profits,…
Bank lending activity continues to generate considerable debate, but a recent upturn in Mergers & Acquisitions (M&A) activity in the…
The UK mortgage market has endured a tough time in recent years but finds itself with many reasons to be…
Guest article by OEE Consulting: When you are annoyed by a fly buzzing around in a room, you may have…
Guest article by Bob Apollo of Inflexion-Point Strategy Partners: When Geoffrey Moore’s “Crossing the Chasm” first appeared 20 years ago it…
The financial services industry has seen a recovery of sorts in the last couple of years. The housing market is picking…
A successful deal is just a theory until value can be realised. Realising value from a merger or acquisition involves…
An important factor in the success of any merger or acquisition is the level of due diligence carried out in…
A good strategy is inclusive for all the stakeholders it is relevant to. The clear and consistent communication of the vision…
It is critical to have a clear view of a future vision, but also flexibility and adaptability as the environment…
Stefan Haase, Director Whitecap Consulting: Smart City A Market Overview Stefan provided an overview of the market opportunity for sensor…