The formation of any strategy starts with a vision – a desired future state. It’s where you want to get…
Understanding the environment you operate in is a key component of any strategy. It is critical to determine how you…
Guest article by Bob Apollo of Inflexion-Point Strategy Partners: Market segmentation is one of the most powerful tools in the B2B…
Guest blog by Mark Houlding, CEO of Rostrum Communications: Content marketing campaigns require a different approach to measuring ROI than…
There have been some interesting developments in targeted customer marketing. For years the loyalty supermarkets engineered in their customers was a source…
It’s about that time of year when directors and senior management start to spend an ever-increasing amount of their time…
On 1st October Julian Wells, in his consulting role as marketing director at rebuildingsociety.com, spoke at the Financial Services Expo…
All businesses seem to want build their own online communities, but how do you convince the Board of the measurable…
Whitecap’s inaugural Ignite Your Business event held on Friday 20 September at the First Direct Arena in Leeds was a big success. It was…
The aim for many small businesses is to grow, so it is only natural to feel jealousy towards big- spending…
Guest article by Bob Apollo of Inflexion-Point Strategy Partners: Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine Strategy &…
Do you want to get better? Of course you do. Your personal and business success is driven by a combination…
It is now just over 6 months since we announced the expansion of Whitecap Consulting (originally founded in May 2012),…
Your company strategy is critically important to growth, but what can you do when threatened by your competition? You can…
There have been some significant changes in the world of Google/Search Engine Optimisation lately. In this guest blog Alex Craven,…