Market, customer and competitor analysis resulting in market entry planning, proposition development and growth strategies
Whitecap has worked on a range of market entry and development projects. These include international companies targeting the UK for international expansion, as well as new organisations creating and launching new propositions in the UK market.
These client assignments typically include business review, market analysis, entry and development strategy options, and the associated investment case, strategy roadmap and implementation plan.
On occasions we will provide input to funding documentation, as well as providing implementation management support as the new UK business goes through its initial growth stages as recruits its own resources.
